Mama Mindset Branding Navigation

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Expectant Mother and Postpartum Mother holding child underneath the neutral tones of a playful rainbow which is placed side by side to form the letter “M”

Aloha Mamas!

Be a part of the evolution of the story for choosing the logo for Mama Mindset!

I’m currently navigating choosing the branding and logo for Mama Mindset.  It will embody the vision for the global initiative created here: Empowering Mamas.  To see, validate, uplift & hold space for Mamas in all seasons.

We’ve been playing with designs for months to embody all the energy that Mama Mindset embodies.  It’s been a blast bringing that vision to life and continuing the momentum with designers who’ve alined with the mission of Mama Mindset.

Please help me choose the logo among those I’ve selected as finalists. Click the link below and rate the designs, leaving a comment if you wish!

https://99designs.com/contests/poll/c8cf396db1

I’ve been collaborating behind the scenes with graphic designers from around the world to create a logo for Mama Mindset that echoes the strength I see within all Mamas. Go with your Mamatuition-  I’m grateful for your feedback!  

I received 137 designs inspired by the vision of Mama Mindset. The artistry and innovation was so wonderful to behold.  I asked them to design with the prompt: 

“Design an earthy and organic logo for empowering prenatal and postpartum mothers”

The story and evolving concept behind each design can be found below:

A. “Compelling + Strong” 

Clean and simple with 2 m’s for Mama Mindset playing in depth with the concept of waves: the waves of emotions during the expectant season of a Mother’s life, the waves of labor contractions & the waves of spiritual reflection she undergoes in her postpartum life.  The lower line represents overwhelm, and the top line the transition to peace.  Also, if viewed from the side, it is an ode to the form of an expectant mother.

B. “Deep + Divine”

Image of Expectant Mother + Child, playfully holding and celebrating life.  A “hidden” image of a dove can be seen inlaid between mother and child symbolizing hope and a transition from overwhelm to peace.  I love how the designer wove this into the negative space of the design as the Mother and Child tell the main story of the image.  Encircling of Mother and child as well as unborn child depicts the power of the shared bond that sustains them. 

C. “Flowing + Light”

Waves which combine to form an “M” and allude to the rise and fall, ebb and flow as well as power contained within Motherhood.

D. “Whimsical + Wise”

Playful nature tones pay homage to Mother and her connection to earth and nature, creation and life… and soothing image of Mother with flowing hair who carefully and with exquisite strength holds her child.

 

Let me know what appeals to you! As Mamas walking this path together, I’m fascinated to hear your input! Have fun and massive gratitude from me for your valued input!

Thank you for allowing me to show up as my most unique and authentic self in this life… it is among my deepest honors.

Here’s the link again:

https://99designs.com/contests/poll/c8cf396db1

Aloha Mamas,

Anik

P.S. The Design in this photo is one JD & I created honoring expectant & postpartum Mamas in the grounding neutral tones I value for Mama Mindset.  The Mamas are underneath rainbows to include the colors + vivid perspective of Motherhood and also the somber reality that many pregnancies occur after loss.  The two rainbows form an “m”. It’ll always be a treasured image for me in retrospect of the evolution of branding Mama Mindset to serve all of you!

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